When you pick up your evening paper and see photographs of a ballerina perched on a ship’s rail with her legs crossed and her skirt pulled higher than is absolutely necessary, or an exotic movie star with her evening gown about to slip off one bare shoulder – then, my friends, you are looking at “cheesecake.”

“Cheesecake” is a termed coined by newspaper photo desk men to describe the pictorial strip-tease which is an indispensable part of journalism the world over. (In less elegant circles it is sometimes refereed to as “leg art.”) It didn’t take a Gallup poll to teach editors that next to pictures of children, a pretty girl in a bathing suit will stop the reader’s eye faster than anything else. And for this reason, cheesecake represents one of the more important phases of publicity. 

- Constance Hope, 1941

Working at PETA, I am learning that not much has changed in 70 years.

Social media analytics three months in to my new role.

The Kernel - On Manufactured Influence

Thanks for the mention.

How to business travel without any luggage

Buying a Facebook girlfriend

How PR people see each other

I took part in a Q&A on the Guardian Social Enterprise Network:

Cost effective social media for social enterprises

For The Win, Facebook and virtual economies

I am working on an experiment with QR codes. If you landed on this page after clicking through from a QR code, check back in a week for the results. 

I’m climbing the three highest peaks in England, Scotland and Wales in 24 hours

Speed takes on the 3 Peaks

I talked politics and social media with the CBC

Link: Web keeps expats in federal election loop

Exploring QR codes for malware delivery